My Story

I created Heitmat because of the never-ending search for the perfect hoodie. I didn't want a brand name, or some cliche saying on them, I wanted to put my own name, favorite saying, or lyric on them. I’ve always had my mom alter my clothes, from embellishing, adding a patch, adjusting the fit, etc. I decided it was time to share an element of that with the world. The first ever unisex personalized clothing brand, created with you in mind. Be your own brand.


Heitmat founder sitting with hoodies