I created Heitmat because of the never-ending search for the perfect hoodie. I didn't want a brand name, or some cliche saying on them, I wanted to put my own name, favorite saying, or lyric on them. I’ve always had my mom alter my clothes, from embellishing, adding a patch, adjusting the fit, etc. I decided it was time to share an element of that with the world. The first ever unisex personalized clothing brand, created with you in mind. Be your own brand.